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The dying demographic of right-wing talk radio

Ninety-eight major advertisers—including Ford and Geico—will no longer air spots on Premiere Networks’ ‘offensive’ programs. Insiders say the loss will rock right-wing talk radio.

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But this latest controversy comes at a particularly difficult time for right-wing talk radio. They are playing to a (sometimes literally) dying demographic. Rush & Co. rate best among old, white males. They have been steadily losing women and young listeners, who are alienated by the angry, negative, obsessive approach to political conservations. Add to that the fact that women ages 24–55 are the prize advertising demographic, and you have a perfect storm emerging after Limbaugh’s Sandra Fluke comments.

Rush Limbaugh Scandal Proves Contagious for Talk-Radio Advertisers, The Daily Beast.