The decline in newspaper ad revenues to a 60-year low is amazing by itself, but the sharp decline in recent years is pretty stunning. Last year’s ad revenues of about $21 billion were less than half of the $46 billion spent just four years ago in 2007, and less than one-third of the $64 billion spent in 2000.
â€” Newspaper Ad Revenues Fall to 60-Yr. Low in 2011, Carpe Diem. Ce sont des chiffres pour les Ã‰tats-Unis. Note pour plus tard: Trouver un autre business model.
And what is this cultural problem? According to Pew, several of the senior managers who were interviewed described a culture of â€œinertiaâ€ that made change difficult to achieve within the paper, and another executive said bluntly that â€œthereâ€™s no doubt weâ€™re going out of business right now.â€ According to this executive, no one wanted to take the risk of trying to change or innovate because of a fear that they would not succeed â€” and then their company would fail anyway, and they would be blamed for it. â€œThere might be a 90-percent chance youâ€™ll accelerate the decline if you gamble and a 10-percent chance you might find the new model,â€ this executive said, and â€œno one is willing to take that chance.â€
â€” Newspapers: Itâ€™s not a revenue problem, itâ€™s a culture problem, GigaOM. [Les deux articles via la newsletter de LinkedIn qui se trouve Ãªtre particuliÃ¨rement pertinente en ce moment. Je ne regrette pas d’avoir eu la flemme de me dÃ©sabonner.]