Because even today, Horse_ebooks has the cold heart of a spammer. The links Horse_ebooks tweets in between its beautiful nonsense lead to pages of bullshit products—”Divorce Secrets Every Woman Should Know” was the latest—plugged into the Clickbank affiliate marketing network. Someone is making money from the sales and clicks generated by Horse_ebooks. Social media consultants obsess over cultivating “engagement” with their audience, and Horse_ebooks’ audience must be the most engaged on the web. It’s worth remembering the American programmer who bragged on his blog in 2010 about how he used a Twitter spam bot not unlike Horse_ebooks to milk Twitter users for cash through Amazon’s affiliate program.
— How I Found the Human Being Behind Horse_ebooks, The Internet’s Favorite Spambot, Gawker.