This morning I decide to try a little experiment: I opened up my iPad, clicked on the little Wired icon and purchased the magazine’s latest digital issue. After I agreed to fork over $4, it began downloading. For the next phase of the experiment, I grabbed my car keys, left my apartment and drove about 12 blocks to a local magazine store in Brooklyn, where I also purchased the latest issue of Wired magazine, this time in print.
Devinez qui a gagné ? Pas forcément pertinent (la disponibilité 24/24 devrait compter), mais terriblement efficace, comme comparaison. Ou comme les éditeurs découvrent les contraintes classiques du web. [via]