Advertising revenue continues to sink at the New York Times Company, which reported a second-quarter net loss of $88.1 million today. But a glimmer of hope can be seen in circulation revenue, which has actually gone up through print subscription price increases and the online paywall. At the company’s big three papers — the Times, International Herald Tribune, and Boston Globe — print and digital ad dollars dipped 6.6 percent to $220 million, while circulation revenue was up 8.3 percent to $233 million.
” The New York Times Is Now Supported by Readers, Not Advertisers, New York Magazine.
J’avais raté ça en juillet : Les abonnés du New York Times, dont le très critiqué (mais très observé) paywall sur internet, lui rapportent plus d’argent que la publicité (mourante, il est vrai). Des gens payent donc pour du contenu. [via]