Because even today, Horse_ebooks has the cold heart of a spammer. The links Horse_ebooks tweets in between its beautiful nonsense lead to pages of bullshit products— »Divorce Secrets Every Woman Should Know » was the latest—plugged into the Clickbank affiliate marketing network. Someone is making money from the sales and clicks generated by Horse_ebooks. Social media consultants obsess over cultivating « engagement » with their audience, and Horse_ebooks’ audience must be the most engaged on the web. It’s worth remembering the American programmer who bragged on his blog in 2010 about how he used a Twitter spam bot not unlike Horse_ebooks to milk Twitter users for cash through Amazon’s affiliate program.
— How I Found the Human Being Behind Horse_ebooks, The Internet’s Favorite Spambot, Gawker.